ABOUT US

Founded in 2017, The Badminton Shop was born out of a passion for everything badminton. As the first retail store of its kind, our mission has always been clear: TO BRING THE ENTIRE WORLD OF BADMINTON UNDER ONE ROOF.

From the smallest accessories to the finest equipment, we are dedicated to ensuring our customers can find everything they need related to the sport. Our commitment to this vision has been unwavering, driven by the desire to serve badminton enthusiasts with the most comprehensive selection of products available.

In 2019, we took our mission to the next level by launching the Li-ning Superstore, an unparalleled shopping experience that merges the best of badminton merchandise with a full-fledged, in-store badminton court. This innovation, the first of its kind globally, allows our customers to test products in a real-world setting before making a purchase, truly embodying the spirit of

“TRY BEFORE YOU BUY.”

Today, we proudly operate eight retail stores across multiple concepts:

The Badminton Shop, Li-Ning Superstore and The Sports Shop. Each location is built on the foundation of our core philosophy-to serve our customers’ every need and desire when it comes to badminton and beyond. Our journey continues as we expand, innovate, and bring the ultimate badminton experience to fans worldwide.